Can President Trump Run Again if He Loses
This summer has proved to be an interesting one for Donald Trump. After the presidential hopeful characterized Mexican immigrants every bit rapists and drug dealers, his corporate sponsors and partners—NBCUniversal, Macy's, Univision—were quick to sever ties. Public outcry was swift, also: Protests erupted exterior Trump's luxury hotels in Washington, D.C. and Chicago. Even the rapper Pitbull refused to book a room.
It's all been enough to brand David Letterman come out of retirement.
But it might not be enough to brand a dent in the lesser line of the Trump Hotel Collection, a multi-million dollar brand made up of 12 luxury properties worldwide.
Donald Trump Jr., executive vice president of evolution and acquisitions for the Trump Collection, told Travel + Leisure in a statement that everything is business every bit usual: "My family and I, who personally pb the Trump Hotel Collection, are incredibly proud of the luxury portfolio nosotros have congenital and the tremendous success that nosotros have achieved in a relatively short flow of fourth dimension. Our backdrop are exceeding all targets beyond a variety of metrics, including market share, group bookings, and reservations volume. We continue to outperform our competitors in their respective markets and are very enthusiastic nearly the future and the growth of the brand."
Credit: Ian MacNicol / Getty Images
The privately held visitor, run by Trump and his enterprising offspring—Donald Jr., Ivanka and Eric—does not release its financial data to the public. Merely according to the most recent reports from industry research firm STR, Inc., the luxury sector is rocking this yr, Trump hotels included.
Average RevPar (revenue per available room) in the U.S. luxury hotel class has increased six.8 percent year on twelvemonth. At the same time, occupancy rates have improved, hit a high of 71 percent.
"We accept not seen any touch from the political scene," said Colm O'Callaghan, regional vice president for the Trump Hotel Collection. Of the company's Chicago-based hotel, he added: "Nosotros're having the best twelvemonth since we opened in 2008. May, June, and July take record numbers in terms of RevPar."
This, despite the protests of a hospitality workers union—the UNITE HERE Local 1 group—who marched in front of the Trump Hotel Chicago in July. Specifically, they gathered to "communicate their cloy with presidential wannabe Trump'south attack on immigrants," according to NBC Chicago's local news written report.
Trump Soho Shrugs Off the Controversy
In New York, even so, Trump's own immigrant employees are taking a less combative stance—preferring to keep their jobs at the real estate mogul's sleek Soho property.
"We don't fifty-fifty think about Trump," said Gabriela Paulino, a 21-year-old hostess from the Dominican Republic. In addition to this night gig, she works two internships and "doesn't have time" to worry almost her boss's politics. Another hostess Shelby, a 25-year-old from Republic of cape verde, a group of islands off the coast of West Africa, agrees: Trump's political campaign is a afar cartoonish charade, with no impact on the staff'southward daily lives. Non even Rodrigo, the bar-back from Mexico, seems upset. He's worked in New York for 13 years, and he's not about to give up at present. "I don't intendance," he said, while grin and stocking the refrigerator behind the bar. "Information technology'due south just a job."
They're each busy serving tropical cocktails to a Sunday evening crowd at the 7th flooring puddle bar. It'south a informal, resort-manner infinite, which easily seats 200 and looks out onto Urban center Hall. The vibe is tiki-bar casual, with low wooden tables and soft, white lounge chairs—not at all the country club feel one might expect. And the bourbon peach cocktails, garnished with fresh mint, sense of taste like summertime in a glass.
But what's most charming is the young staff, going well-nigh their concern and playing their own soundtrack of classic rock beneath the generic techno on the overhead system. While I was there, Alex, the bartender from Nigeria, tossed silver shakers and cracked jokes to brand the hostesses laugh. "A few guests might cease staying here because of what Trump said about Mexicans," noted Alex. "Merely so far, nothing's really changed."
Downstairs in the lobby a placidity, but steady stream of business concern and leisure travelers checked in to pay, at minimum, $395 a night—with no protesters in sight.
Word on the Street
Overall, it appears that Trump Hotel's target customers care more than well-nigh luxury and service than the political views of the hotel's outspoken owner. And yous can count Wall Street banks among them.
"For our events, we desire a feeling of comfort and exclusivity with great service, so people feel relaxed plenty to share and network. We chose Trump Soho for the rooftop, which has slap-up views," remarked Judy Spaltoff, head of client development for UBS, who hosts the bank's "Immature Successors" briefing for wealth direction clients. In contempo years, Spaltoff has besides booked the St. Regis New York, the Andaz 5th Avenue, and Donna Karan's Urban Zen loft infinite for corporate events. She hasn't yet decided whether to render to Trump Soho.
Meanwhile, The Donald is leading the GOP field in the 2016 presidential race, prompting some critics to claim his scathing comments are an constructive exercise in cocky-promotion. Whether this volition parlay into suite bookings remains to be seen. For the moment, his hotel brand is running full speed alee, opening 3 new luxury properties in Rio de Janeiro, Vancouver, and Washington, D.C. by 2016. Simply in time for the election.
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Source: https://www.travelandleisure.com/hotels-resorts/donald-trump-presidential-run-hotels
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